5 Most innovative ideas I’ve seen in advertising

Billboard advertising has been around for decades. It is safe to say that they are no longer as effective as they used to be. Watching some new advertising techniques appear has made me realize that the memorable ads are the ones that really interact with life itself and are connecting to us in an emotional way.
I’ve a compiled a small list of the most striking ads of the last 6 months.

2006-03-15t17-21-45.jpg

1. HUNGER AND THIRST: Magazine on a bottle
This could be how we get drinks for free in the future.
Have a coke. Have a smile.

 

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2. SUPRISE! Peephole Pizza Guy
Nice alternative to the stacks of flyers we all have

 

 

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3. PATIENCE & CURIOSITY – Conveyor belt ads
I’m sure you’ll want to see the entire belt before you leave the store

 

2006-02-23t13-34-30.jpg
4. PLAYFULNESS – Wonderbra magazine ad
Have a feel of what a wonderbra would look like

 

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5. CLEVERNESS – Fun shopping bags
There are tons like these.
All of them play on either (1) how they interact with the person
or (2) how the bag interacts with the print

About these ads

71 Responses to “5 Most innovative ideas I’ve seen in advertising”

  1. I hate ads, but… « Shoepolish of the Outhouse Says:

    [...] Some of these are extremely hilarious. [...]

  2. Rajan Sodhi Says:

    I also enjoy creative advertising execution. Doesn’t necessarily translate into more sales, but nothing wrong admiring creative thinking at work.

  3. LearningNerd Says:

    Those are great! I’m likely to remember them simply because I’ve never seen them done before. Hey, there’s an idea! Come up with an innovative advertising gimmick just so you’ll get it featured on a bunch of blogs. Even a really stupid but new idea would probably get some attention. Like they say, there’s no such thing as bad publicity. ;)

  4. terryansimon Says:

    I’ve seen the first one over in Australia, where I’m currently studying at. and I must tell you, not many people actually noticed that there was advertising material awaiting to be peeled away by them when they were given the bottles. (=

  5. Tom Says:

    Yes your honor, I intend to prove that my wife would still be alive if the peephole on our door had not been obscured by an advertisement.

  6. insearchoffootball Says:

    some are a bit stupid, but the pizza one is funny

  7. n2s1 Says:

    I really liked your ideas and the presentation.You definetly is an creative person like me,the only difference is that you have presented your ideas and I am still thinking about it.
    Have a nice day.

  8. n2s1 Says:

    I really liked your ideas and the presentation.You definetly is an creative person like me,the only difference is that you have presented your ideas and I am still thinking about it.
    Have a nice day.

  9. everythang Says:

    Thanks for the great comments!
    I’ll keep adding more content like this since you’re all loving it

  10. 5 Most innovative ideas I’ve seen in advertising « Tranquility Says:

    [...] [...]

  11. Akiraman Says:

    I like the conveyor belt idea at least check-out will be interesting…

  12. somebody finally had a bright idea « all the standard catastrophes Says:

    [...] Every once in a while, I stop and reflect on how every advertisement seems to have been done before by somebody else. That there’s nothing new, or refreshing. Nothing really catchy. Well, now, somebody has had a few bright ideas. The real problem is now that somebody else actually took them seriously. [...]

  13. The Rooster Says:

    You might be interested in this post:

    http://www.pronetadvertising.com/articles/creative-advertising-that-makes-you-look-twice.html

    It has some of the ones you have mentioned but others just as good.

  14. iNOsaint Says:

    i realy liked these and seem to remeber a mail i got some time back about adverts!!! so im going to check where i dumped it.
    Actually im a advert fan…i really criticize the dumb ones///and really praise the good ones which i feel are good…and i really liked the last one!!!!!!!!

  15. Max The IT pro Says:

    Hey thanks for the post dude. My creative juices are starting to flow right about NOW!!! :-)

  16. extrapolater Says:

    I like the pizza man best of all!

  17. Tomás Says:

    The pizza guy and the shopping bags are really amazing!

  18. Most Innovative Advertising? « User Experience + Innovation Philosophy Says:

    [...] [...]

  19. Chris Heuer’s Idea Engine » links for 2006-10-29 Says:

    [...] 5 Most innovative ideas I’ve seen in advertising « Everythang on anything (tags: advertising clever) [...]

  20. Vince Duran Says:

    I like the conveyor idea. In NY they sell as space on Taxi Hub Caps.

    If you want creative ideas, please take a look at my web sites
    http://www.duranads.com and http://www.duranadvertising.com

  21. bob Says:

    JLkGoX hi great site thx http://peace.com

  22. bathroom ceiling light fixture Says:

    Man killed in house fire

    Man killed in house fire in ProvidenceBoston Globe,United States-57 minutes agoThe fire apparently began in a ceiling light fixture. Shapiro

  23. bob Says:

    F2j8P1 hi good site thx http://peace.com

  24. bob Says:

    5KHh8Y hi nice site thx http://peace.com

  25. vini - Triimart Says:

    Innovations in advertising get you high exposure in the market…. I liked those innovations :)

  26. tuscon Says:

    funny pictures

  27. Schools Says:

    these are some great advertising ideas

  28. legal Says:

    they say i ignite but it aint true, i so combustable, ill stop and gas you

  29. Alex Dunne Says:

    mobile phone chargers in public places, see staytalking.com or recharge.ie
    and you’ll understand, handy for charging a mobile but dont think the ads
    will get much attention

  30. simran Says:

    these are some really roking ideas for advertising……………….

  31. Ebooks Store Says:

    Hey thanks for the post dude. My creative juices are starting to flow right about NOW!!! :-)

  32. Steve Usher Says:

    I love he conveyor belt idea, advertising is partly, or even primarily about subliminal messages, letting your product seep in to the consumers subconscious, and i have a problem today in that i have a client in need of a fresh idea, a whole new advertising model for the internet, and i have no idea where to go with it!

  33. nitin Says:

    i have seen these ad’s , its attention catching i have developed some advertisements also in context to not only idea but whole story

  34. David Gortler Says:

    That is very innovative, I have seen such similar on some buses and magazines..

    david

  35. Pankti Says:

    It is indeed innovative. I am doing a project on innovative ad strategies and this will surely be of great help. Thanks.

  36. Ballerina Pub Peeps Says:

    hh.. informative..

  37. Jon Says:

    These are superb! I’ve also put together a gallery of innovative advertising ideas which you can view here:

    http://www.marketing-made-simple.com/innovative-advertising-gallery.htm

    Enjoy :)

  38. lyemium Says:

    Since this is outdated I feel that it is only right to provide a link to the update version. If interested in the 2009 version.

    Just do a search for lyemium

  39. ‘Peephole Pizza Guy’ « Says:

    [...] found on everythang.wordpress.com/2006/10/24/5-most-innovative-ideas-ive-seen-in-advertising [...]

  40. Gagan Sharma Says:

    I Love to seet the innovative ideas, so as shown in the page. Greate Job Buddy . . .
    Its
    Gagan
    From
    India (Shimla)

  41. kavita Says:

    Hi ,

    I would require some creative script for promoting our brand called NEW LOOK , This is what we want for a 10 -12 seconder advt on radio ie a radio jungle script wherein we want to mention that NEW LOOK uses the most advanced technology to inance your look. NEW LOOK i sprimarily all sorts of skin/hair & weight related problems.

    Kindly guide

  42. VT2CD Says:

    such really nice innovation, but it’s more of ambient, recently I’ve went through an innovation in Mass-media(newspaper), an speaking print ad.
    have a look…

  43. Mirror Tiles · Says:

    there are LED ceiling lights available these days already, they are more expensive but does not consume too much electricity `,:

  44. Ezequiel Guidroz Says:

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  45. ASHISH Says:

    EVEN I WANT THE SAME BT I COULDN’T ABLE TO GET ON THIS SITE!!! MANY INNOVATIVE IDEAS COMES IN OUR WAY BUT WE DO NOT KNW HOW TO REFLECT THEM TO OTHERS!!! THATS WHAT THE TRICKY MIND YOU NEED THERE!!!

  46. vishwjeet Says:

    ashisn bloody dam full

  47. vishwjeet Says:

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