All innovative racks shown below use some sort of increased flexibility. In all 3 cases, increasing the flexibility creates distinct user benefits. Here they are…

1) Jointed roofrack
In this case increased flexibility means increased user convenience

2) Roofrack uses sides
In this case increased flexibility means more available space to use

3) Integrated bikerack
In this case increased flexibility means having a bikerack at one time, and not at other times
Wow! Modifying only one thing, its flexibility, already gives these racks 3 different advantages over competitor products. There are more benefits to be gained, I know for a fact that there are at least 15 distinct advantages of making products or parts of it more flexible.
How can you use that knowledge to improve your own products?
Look around you.
See what’s fixed.
How can you make it flexible?
(do it, it might seem hard at first, but once you get the hang of it, you will be amazed!)
December 31, 2008 at 7:10 am
Yeap.. Those are pretty amazing racks that I want to lay my hands on..
david
February 6, 2009 at 5:22 pm
I just love a good nice rack!