Archive for the ‘advertising’ Category

5 Most innovative ideas I’ve seen in advertising

October 24, 2006

Billboard advertising has been around for decades. It is safe to say that they are no longer as effective as they used to be. Watching some new advertising techniques appear has made me realize that the memorable ads are the ones that really interact with life itself and are connecting to us in an emotional way.
I’ve a compiled a small list of the most striking ads of the last 6 months.


1. HUNGER AND THIRST: Magazine on a bottle
This could be how we get drinks for free in the future.
Have a coke. Have a smile.


2. SUPRISE! Peephole Pizza Guy
Nice alternative to the stacks of flyers we all have



3. PATIENCE & CURIOSITY – Conveyor belt ads
I’m sure you’ll want to see the entire belt before you leave the store


4. PLAYFULNESS – Wonderbra magazine ad
Have a feel of what a wonderbra would look like


5. CLEVERNESS – Fun shopping bags
There are tons like these.
All of them play on either (1) how they interact with the person
or (2) how the bag interacts with the print